Lesley Anne Rose is the co-founder of Open Road, a creative operation based in Aberdeen. They use art and culture to improve health and wellbeing and the local environment. Her work at the Fittie Community Development Trust recently caught our attention. We asked her about Open Road’s background, her hopes for the development and how we can build a better future for communities.


At Open Road we believe that culture and creativity inspired by people and place transforms lives. 

The Covid-19 pandemic, movements like #MeToo and Black Lives Matter, as well as the local and global impacts of climate change have sparked turmoil, disruption, re-evaluation and, at times, chaos. The stories we tell about ourselves about the world have been tested and re-written. Long-silent voices are being heard. The push to make the world, and all of our lives, more equitable and sustainable grows ever stronger.

The impacts of these times on the cultural sector have been seismic as social distancing prevents us coming together

Lesley Anne Rose

The motivation, means and momentum for innovation and unstoppable change are all in place. The impact of these times on the cultural sector have been seismic as social distancing prevents us coming together. New ways to distribute and show work open up and deep inequalities within organisational structures and privilege come under scrutiny. Within the drive for change the power of storytelling, the need for creativity and the role of culture in holding space to heal the past, connect in the present and vision for the future has been keenly felt. 

Owning our identity and history

We know that whoever owns our stories, news, art, and culture, also owns our identities and history. Our aspiration is to empower and enable individuals, communities, cities and countries to own their stories, give voice to their visions and take steps towards healthier and more sustainable futures for themselves and each other. 

Our place and believe that the North is a place of ‘other’ where we do things differently to the South. Extremes of light and dark, global oil and the closeness of Scandinavia influence us creatively, socially and economically. All of these factors, along with the need for compassion, have underpinned a new business plan we have spent the last six months creating. This plan is underpinned by our new mission to be a creative, entrepreneurial organisation rooted in North East Scotland (‘the North’), but with a global vision. We use arts, culture, heritage and the natural landscape which contributes towards health and wellbeing, tourism and environmental sustainability. 

When we saw the launch of Creative Scotland’s Culture Collective, we knew that we could use it to make a positive difference to Aberdeen. 

About Culture Collective

Culture Collective is a pilot programme from Creative Scotland. It aims to build a network of creative practitioners, organisations and communities. They’ll work together to create a positive difference locally and nationally in response to COVID-19. The programme focuses on community engaged creative activity, supporting projects where creative practitioners and communities work collaboratively. Importantly they are responding to the impact of COVID-19, providing employment opportunities for creatives. They’ll actively engage people in shaping the future cultural life of their community.

Photo by Glen Rankin

Open Road is working with the Fittie Community Development Trust (FCDT) a charity established to support the harbour-side community in Aberdeen. The people of Fittie set up the FCDT to buy an old Gospel Hall and develop it as a venue for the wellbeing of residents and benefit of visitors. Wider Trust aims include community development and partnership working. 

Fittie residents are both long-term and recent. In summer Fittie can receive up to 1,000 visitors a week which creates a complex relationships between locals and visitors. Fittie sits at the mouth of a global oil port. Complexity also exists between the heritage of the past. The current reality of a city pivoting away from an economy dependant on oil and gas. And, as a coastal community, the impacts of climate change on the future of the village.

Bringing on creatives to the project

With the aim of addressing the impacts of COVID-19 and wider social, economic and environmental influences on community and city, our project will contract three creative practitioners to each work in residence for up to a year. One will create a programme of creative initiatives and participatory events to bring the Hall and community connections back to life. Another will further a project focusing on stories of migration in Aberdeen, linking with visitors, other communities and Aberdeen harbour. The third will focus on the impacts of climate change for coastal communities and the transition to net-zero carbon emissions. 

Community cohesion, the movement of people and climate change are all inter-linked. Through collectively developed briefs the artists will reach across the generations of residents. Linking these aspects of community heritage with the impacts of the current pandemic and environmental issues with a vision for a new future. The project’s focus will be The Hall.

Creatives are being encouraged to work across, but be respectful to the physical footprint of the community and consider practices such as community mapping. Planning will be responsive to on-going COVID-19 guidelines with digital spaces all part of the plan. We’re also bringing on an early career creative producer on board to help us deliver the project. 

Telling the Story of Change

One of our aims is to help people, communities and organisations tell their stories and the story of change. Story telling helps us answer questions so we can tackle problems with courage, risk-taking and creativity. Stories connect people to their passions, to shared identify and hope. They bring re-conciliation and an understanding that we are not the same as before, as well as help re-build for a better future. This is needed on individual, collective, organisational and sector levels.

Through our Culture Collective project we aim to tell the story of change within our community and set this against a local, national and global narrative. This will include live events, podcasts, filmed content, story sharing and other creative outputs. We will link our activity with the wider Culture Collective network, Climate Reality Leadership, the road to COP26 and beyond. 

Granite Fittie Community Hall basking in the sunshine, with a blue bicycle in front of it. Markings on front show it was built in 1951.
Photo by Chris Sansbury

In doing so we aim to raise the profile of the cultural sector in Aberdeen and its potential to work with and make a difference to communities. We’ll also provide much needed paid opportunities for freelancers within the sector. 

With recruitment in progress, we are right at the start of this journey. We’re excited to see how it develops and are looking forward to sharing progress as we go. 


Find out more

Huge thanks to Lesley Ann for taking the time to share her thoughts. You can find out more about Open Road on their website, Twitter and Facebook. Art and culture in Aberdeen is one of the main focuses of POST and we’ll check in on this project in the future.

Also, check out our conversation with Ica Headlam. He is an Aberdeen creative who shines a spotlight on the work of many others. His focus on Aberdeen’s artists, musicians and creative businesses put him at the centre of a renaissance of the city’s creative scene.